<aside> 👉 This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination. All suggestions are in italic.
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Contents: Describe what is included in the product here, so the team can reference this in the future.
Full price:
Prelaunch Price:
Goal: Set a quantity goal for the prelaunch period.
Minimum: Set a prelaunch minimum: if you don't make the goal, don't make the product.
Progress: Keep updating your progress toward the goal.
Sometimes it helps to just list the important internal dates. You can add more specific information to the calendar below.
Jan 1 — Prelaunch Begins
Jan 2 — Deadline to get bonus
Jan 3 — Bonus material drops
Jan 4 — Early Bird Pricing ends
Jan 5 — Product Drops